Our ambition is to reach ever-wider audiences, bringing them the exciting sound-world of contemporary music, engaging them in opportunities to take part, and making our work inspiring and relevant to their lives.
Where we want to be
We want to increase our reach to young people, participants and audiences who are not usually able to access high-quality musical activity through either a lack of opportunity, awareness or socio-economic barriers. We want everyone to feel able to engage with new music, shaping and curating the future of contemporary music as well as composing, performing or listening.
We will also work to improve the quality of data we are able to collect about the type of people attending our live events and viewing our content online. This will enable us to better understand our audiences, and continue to create work that is meaningful and impactful to them.
Where we are now
Our digital channel and regional touring programme reaches audiences in areas where there is less access to new music performances. Our schools and community projects specifically target under-served areas of great social and cultural diversity, both in London and across the UK, offering free music making opportunities to those who need it the most.
How we get there
We will continue to offer free and reduced-price tickets throughout the season to young people, schools and community groups to enable new audiences to attend our concerts and events. We will talk to new communities and invite them to be part of our Sounding Board.
